Facebook ad agencies for fencing contractors compared
Fencing is a storm trade. Demand spikes the week after a gale, dies in December and climbs again from March. An agency that cannot flex spend with the weather will burn money in the wrong months. We assessed five agencies on that seasonality, on their overlap with landscaping, and on the basics of price and follow-up.
The fencing test
We asked three fencing-specific questions of each agency. Does it serve landscaping or fencing trades, or has it at least produced work for one? Can the model flex spend quickly for storm demand and seasonal lulls, judging by how it describes campaign setup and contracts? And does it catch the enquiry when the fitter is in a field with a post rammer, which means text back or instant automated reply?
General criteria followed: published pricing, lead ownership, case studies. Two agencies in our original shortlist, a glazing video shop and a kitchen showroom specialist, were swapped for firms with fencing or landscaping exposure. Our method is set out in how we assess Facebook ad agencies.
1. Agass Marketing Solutions
Best for: South West fencers wanting a cheap owned website and quoted ads
Agass Marketing Solutions is the only agency we have verified that names fencing contractors as a trade and publishes a fencing case study. Joseph Agass runs it across Weston-super-Mare, Bristol and Somerset, alongside roofers, landscapers, tree surgeons, tilers and plumbers.
The entry product is a website: a free draft within 48 hours, paid for only if you like it, at £499 one-off or £699 on WordPress, with optional £30 a month hosting and changes and no contract. Sites include service and area pages, reviews and a quote form, and the client owns the site and domain. Google and Meta ads and local SEO are quoted separately.
There is no automation layer described, so storm-week enquiries depend on you answering the phone.
2. Landscape Marketers (Intent Marketing Ltd)
Best for: Fencing firms that are really landscaping companies
Landscape Marketers, trading name of Intent Marketing Ltd in Litlington near Royston, calls itself the UK's leading marketing expert for landscaping, garden design, driveway and paving and tree surgery companies. Fencing is a line item for most of those businesses, so the agency will have run it, even if it does not list it.
The offer is a complete marketing solution: website design, online advertising, SEO, AI search optimisation, email, social media, and lead funnels built on downloadable guides and video. Case studies cover a garden design and driveway firm, a landscaper and a garden designer. Pricing is not published.
For a fencing-only contractor the guide-and-video funnel is heavier than needed; a homeowner replacing six blown panels does not download a brochure.
3. Riley Marketing
Best for: Small fencing contractors who want the phone answered and the quote tracked for a fixed fee
Riley Marketing lists landscapers among its trades and its system is built for exactly the operating pattern fencing has: a small team on site all day, enquiries arriving in bursts, quotes that need chasing. For a fixed £149 a month the foundational growth system delivers an SEO-focused website with service and location pages, Google Business Profile optimisation, Google review automation that reactivates past customers, missed call text back, and a CRM with lead status tracking and branded quote pages on the trade's own domain.
Take the storm scenario. Twenty calls arrive on a Tuesday while you are replacing posts. Text back answers every missed one within seconds, the CRM records each as a lead, and quotes go out as branded pages that the homeowner can approve from their phone. Review automation then asks the customers you fixed last spring to leave a Google review, which is where next autumn's storm enquiries will look first.
Facebook and Instagram ads are an add-on priced on top of the £149, alongside Google Ads and local SEO. With no setup fee, no notice period and the system built before you pay, you can switch Meta spend on for the autumn and off in January without penalty, which is the flexibility fencing needs.
Tom Riley, the founder, has ten years in search and lead generation, previously led organic growth at an insurtech and has built his own lead generation sites. Clients deal with him directly.
4. Lead Wave
Best for: Fencers who also do landscaping or driveways and want leads inside 24 hours
Lead Wave, in Lowestoft and Norwich, runs Facebook ads shown only in the client's area with one business per trade per area, and sends an automatic text to every enquiry within seconds. It says campaigns are usually live within an hour with first leads inside 24 hours, which is as close to storm-responsive as any agency gets.
Trades served are roofers, driveway installers, landscapers, tree surgeons and carpet cleaners; fencing is not named but sits inside landscaping. Published results cover roofers in several regions, a tree surgeon and a carpet cleaner. Pricing is quoted via WhatsApp, month to month, no lock-in. The firm has traded since 2022 and is run by Nick, surname not stated.
The instant text and fast launch are strong for fencing; the absence of any website or review element means you need those already.
5. Scale Through Us
Best for: Fencing and paving firms wanting ads plus SMS and CRM automation in one retainer
London-based Scale Through Us lists driveways and paving, construction and roofing among its niches and sells a fully managed growth department: Facebook, Instagram and Google ads, web design, SMS and email marketing, reputation management, SEO and CRM automation. It caps itself at three businesses per niche per location.
Pricing is not published and there are no detailed case studies, only three short testimonials from electrical, roofing and driveway clients. Fencing is not mentioned.
The SMS and CRM pieces would help with storm-week volume. The lack of proof is the issue.
Fencing comparison table
Seasonal flexibility is judged from stated contract terms and launch speed, not from any guarantee.
| Agency | Names fencing or landscaping | Instant response | Seasonal flexibility | Fee | Proof |
|---|---|---|---|---|---|
| Agass Marketing Solutions | Fencing (case study) | No | No contract on hosting | £499 site, ads quoted | Fencing case study |
| Landscape Marketers | Landscaping | Not stated | Not stated | Not published | Three landscaping |
| Riley Marketing | Landscapers | Text back | Cancel any time, ads add-on | £149/mo core | Two trade sites |
| Lead Wave | Landscapers | Auto text in seconds | Month to month, live in an hour | Quoted | Roofing, tree surgery |
| Scale Through Us | Driveways and paving | SMS | Not stated | Not published | Testimonials only |
Our pick for fencing contractors
If you are a one- or two-van fencer, Riley Marketing is the pick. The fixed fee covers the parts of the business that storm demand breaks, and the Meta add-on can be switched on for the busy months only. Lead Wave is the alternative if you already have a decent site and simply want fast local leads with an instant text.
If you are in the South West and have no website at all, Agass's £499 owned site is the cheapest credible start, with ads to follow.
Landscaping firms that offer fencing as part of garden builds should look at Landscape Marketers and at our ranking for garden room builders, which covers similar customers. Whichever you pick, make sure you can pause spend without penalty; our guide to agency contracts for trades explains what to look for.
Frequently asked questions
When should a fencing contractor run Facebook ads?
Late winter into spring, and immediately after storms. Agencies with no contract and fast launch, such as Riley Marketing and Lead Wave, let you time spend to demand.
Do I need area exclusivity for fencing?
It is useful because fencing is hyper-local. Lead Wave offers one business per trade per area, Scale Through Us caps at three per niche per location. Riley Marketing's system is built on your own site and domain rather than a shared lead pool.
What should a fencing lead cost on Meta?
Nobody here publishes a fencing figure. As a worked example, £400 of spend producing 20 enquiries is £20 a lead; in storm weeks it can be lower, in winter much higher.
Which agency has actual fencing experience?
Agass Marketing Solutions publishes a fencing case study. Riley Marketing and Lead Wave list landscapers, and Landscape Marketers works only in landscaping and related trades.