Facebook ad agencies for guttering and fascia installers compared

Repair campaigns versus replacement campaigns

A blocked or leaking gutter in a downpour is an emergency search on Google. A full fascia, soffit and guttering replacement is discretionary, visual and sold street by street, which is where Meta works. An agency that cannot explain which campaign it would run for which job is going to spend your money on the wrong one.

We scored each agency on whether its trade list touches roofing or roofline, whether it describes anything that catches an enquiry while the fitter is up a ladder, whether the fee is proportionate to a trade where many firms are two people and a van, and the usual checks on proof and contract. Method detail is in how we rank Facebook ad agencies.

We substituted one agency. A fractional CMO firm with retainers from £8,000 a month, built for glazing groups, was replaced by a South West agency with a published roofline case study.

1. Agass Marketing Solutions

Best for: South West roofline fitters who want an owned website cheaply, with ads quoted after

Agass Marketing Solutions, run by Joseph Agass across Weston-super-Mare, Bristol and Somerset, is the only agency we have verified with a roofline case study on its site. Its trade list includes roofers, plasterers, carpenters, window and door fitters and fencing contractors.

The product is a website with service and area pages, reviews and a quote form, drafted free within 48 hours and paid for only if you like it: £499 one-off or £699 on WordPress, optional £30 a month hosting and changes, no contract, and the client owns site and domain. Google and Meta paid ads and local SEO are quoted separately.

No follow-up automation is described, so the ladder problem remains yours.

2. Riley Marketing

Best for: Small guttering and fascia firms wanting both the repair and replacement funnels on one fixed fee

Riley Marketing lists roofers among its core trades and built the website for Anglia Decor, an industrial painting and roofing contractor, so roofline is familiar ground. Its foundational growth system costs a fixed £149 a month and bundles an SEO-focused website with service and location pages, Google Business Profile optimisation, Google review automation including reactivating past customers, missed call text back, and a CRM with lead status tracking and branded quote pages on the firm's own domain.

For roofline that solves both halves of the trade. The service and location pages and the Google Business Profile catch 'gutter repair Middlesbrough' during a storm. Text back answers the call you cannot take from the ladder. The CRM separates a quick repair from a full replacement quote and tracks the replacement through the weeks the homeowner spends deciding. Branded quote pages present a fascia, soffit and guttering estimate line by line rather than as a figure in a text.

Facebook and Instagram ads are an add-on priced on top, alongside Google Ads and local SEO, so Meta can be pointed only at replacements, where a before-and-after video of rotten timber coming off does the selling. The system is built before you pay, with unlimited revisions, no setup fee and the freedom to cancel at any time.

Tom Riley, the founder, has ten years in search and lead generation, previously led organic growth at an insurtech and has run his own lead generation sites. Clients speak to him directly. The agency does not produce video creative for you, so the replacement campaign relies on footage you shoot on the job.

3. ServiceLeads

Best for: Roofline firms with a sales process that want Meta replacement leads at a flat fee

ServiceLeads, founder-led and based in Cornwall, lists roof repair alongside kitchen fitters and windows. It charges a flat £750 a month management fee plus ad spend paid direct to Meta, backed by a 30-day guarantee of a set number of qualified homeowner enquiries or no fee. The client owns the ad account.

Services cover offer and lead-form qualification design, funnel planning, weekly creative testing and lead-quality feedback, with anonymised cost-per-lead results published. For a replacement campaign that is a tidy package.

It does nothing for repairs, which belong on Google, and it provides no website, reviews or follow-up. At £750 a month the fee also needs replacement job values to justify it.

4. We Build Trades

Best for: Larger roofing and roofline companies wanting a multi-channel AI platform

We Build Trades, listed at Halesowen in the West Midlands, sells an AI-powered growth system connecting a website, paid media across Google, Meta, TikTok and Bing, AI lead follow-up and a CRM pipeline with reporting, plus area exclusivity. Roofing is one of its named trades along with heating, electrical and solar.

The combination of Google and Meta inside one platform fits the repair-and-replacement split well, and AI follow-up addresses the missed-call issue. The company claims 300 or more trade clients and a system refined since 2017.

No pricing and no case studies are published, and the platform is aimed at multi-van home service firms rather than a two-person roofline outfit.

5. Rated Media (Premilead)

Best for: Roofing firms selling full roofline replacements as high-ticket appointments

Rated Media, trading as Premilead, runs paid social lead generation for roofing, HVAC, solar and remodelling, with smart forms, landing pages, AI voice agents, automated booking, no-show prevention and post-estimate follow-up. Its pitch is qualified appointments over lead volume, exclusive and never resold.

Roofing is a named trade, which puts roofline inside scope. Clients typically spend £1,000 to £3,000 or more a month on ads paid direct; the fee is not published. No case studies are published, the testimonials are generic, and Trustpilot reviews exist under the Premilead name.

At that spend level only a firm doing several replacements a week will see the model pay back.

Roofline comparison table

'Both funnels' means the agency's own site describes both Google or search coverage for repairs and Meta for replacements.

Which agency for a roofline firm

Most guttering and fascia businesses are small. For them Riley Marketing is the pick, because it covers the repair search, the replacement campaign and the missed call for a published £149 plus a quoted ads fee, with nothing to sign out of. Agass is the alternative if you are in the South West and only want a website for now.

If you have a strong sales office and want pure replacement volume from Meta, ServiceLeads at £750 with a guarantee is the cleanest deal. Rated Media's appointment model asks for more spend and offers less proof.

We Build Trades suits a roofing company with several crews that wants everything in one platform, once it has shown you a reference. For adjacent trades see our rankings for roofline specialists and garage door installers, and for the creative side read creative production in-house versus agency, because replacement campaigns live or die on footage.

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