Facebook ad agencies for high-ticket home improvement

Why high-ticket changes the scoring

For a drain unblock, speed of response is almost everything. For a conservatory or a new kitchen, the buyer takes weeks, compares three quotes and is easily lost between enquiry and survey. So the criteria shift.

We weighted four things: how the agency qualifies a lead before it reaches you, what follow-up happens after the quote goes out, whether the agency publishes evidence from high-value trades, and what the client keeps if the relationship ends. Ad creative quality mattered too, but it is hard to judge from outside, so it counted for less.

If your jobs are lower value, the general trades comparison is a better starting point.

1. Grow My Trade

Best for: Kitchen, bedroom and bathroom showrooms wanting content-led Meta ads

Grow My Trade is built exclusively for KBB businesses, which is as high-ticket as domestic trades get. Its 90-day showroom growth system combines professional photography and videography, testimonial and case study capture, social media management, Meta advertising, a CRM with automated follow-ups and lead qualification, reviewed monthly.

The logic is sound for showrooms: a £15,000 kitchen is sold on imagery, and most installers have none worth using. Clients keep all the assets. The firm operates nationwide without travel fees and targets going live within 21 days.

Weaknesses are a single video client win as public proof and no published pricing. Founder Harry's surname is not given on the site.

2. Home Improvement Growth

Best for: Window, door and glazing firms wanting Meta video ads only

Home Improvement Growth runs Meta video ads for windows, doors and glazing companies, with wider home improvement as a secondary audience. It promises premium leads, scroll-stopping creative and transparent reporting.

That is the whole offer. There is no qualification layer, no CRM and no follow-up automation mentioned, so the installer needs its own sales process to convert. No pricing or case studies are published.

For a glazing company that already has a good sales office and just wants video ads, that narrowness could be fine. For anyone else it leaves the hard part to you.

3. Riley Marketing

Best for: Smaller installers and builders who need the follow-up infrastructure before they spend on ads

Riley Marketing's approach to high-ticket work starts from a different premise: the ad is the last thing to build, not the first. Its core product is a foundational growth system at a fixed £149 a month, with Facebook and Instagram ads as an add-on alongside Google Ads and local SEO.

The system covers the stretch of the buying journey where expensive leads leak. A CRM tracks lead status from enquiry to quote to win. Branded quote pages sit on the trade's own domain, so a £9,000 extension estimate arrives as a professional page rather than a PDF attachment. Missed call text back catches the homeowner who rings while you are on a roof. Review automation, including reactivating past customers, builds the social proof that high-value buyers check before replying.

The website is SEO-focused with service and location pages, so the Meta spend has somewhere credible to land. Everything is built before the client pays, with unlimited revisions, no setup fee and no notice period. The agency has built sites for an industrial painting and roofing contractor, Anglia Decor, and an Essex building firm, SET Building & Brickwork, both of which do higher-value project work.

Founder Tom Riley, with ten years in search and lead generation and a previous role leading organic growth at an insurtech, handles clients directly. The limitation is scale: this is a founder-led system aimed at smaller firms, not a glazing group with six showrooms.

4. Lead Wave

Best for: Roofers and driveway firms wanting fast-start Meta leads with area exclusivity

Lead Wave, from Lowestoft and Norwich, runs Facebook ads shown only in the client's area, with one business per trade per area. Every enquiry gets an automatic text within seconds. The firm says campaigns are typically live within an hour and first leads arrive inside 24 hours.

Its published results are for roofers in several regions, a tree surgeon and a carpet cleaner. Roofing and driveways are mid to high ticket, which is why it appears here, but the model is tuned for speed and volume rather than long sales cycles. Pricing is quoted via WhatsApp on a month-to-month basis.

The company has traded since 2022 and is run by Nick, whose surname is not stated.

5. Rated Media (Premilead)

Best for: Roofing, HVAC and solar firms wanting booked appointments rather than raw leads

Rated Media, trading as Premilead, is the agency on this list most explicitly built around high-ticket qualification. It sells paid social lead generation with smart forms, landing pages, AI voice agents, automated booking, no-show prevention and post-estimate follow-up for roofing, HVAC, solar and remodelling.

The claim is qualified appointments over volume, with leads exclusive and never resold. Clients typically spend £1,000 to £3,000 or more a month on ads paid direct. The fee itself is not published.

The problem is evidence. No case studies are published and the testimonials on site are generic, although Trustpilot reviews exist under Premilead.

6. Landscape Marketers (Intent Marketing Ltd)

Best for: Garden designers and landscapers with project values in the tens of thousands

Landscape Marketers, trading name of Intent Marketing Ltd in Litlington near Royston, serves landscaping companies, garden designers, driveway and paving firms and tree surgeons. It describes itself as the UK's leading marketing experts for those niches.

The offer is a complete marketing solution: website design, online advertising, SEO, AI search optimisation, email, social media and lead funnels built on downloadable guides and video. Published case studies cover a garden design and driveway firm, a landscaper and a garden designer. Pricing is not published.

For a garden design practice selling £40,000 schemes, the guide-and-video funnel is well matched to a slow decision. For anyone outside landscaping it is not relevant.

Fit matrix

Ticks indicate the feature is described on the agency's own site. A dash means it is not mentioned, not that it is absent.

Matching the agency to the job value

Selling kitchens from a showroom: Grow My Trade, because the content it produces is the sales tool. Pair it with your own CRM discipline.

Selling roofs, resin or solar at £5,000 to £20,000: Rated Media's appointment model or Lead Wave's fast local approach, depending on whether you want qualification or speed. Read our note on agencies for solar installers if that is your trade.

Selling extensions, loft conversions or full renovations as a firm of under ten people: Riley Marketing, because the quote pages, CRM and text back address the six-week gap where these leads die, and the fixed fee keeps the fixed cost known while ad spend varies. We go deeper on this in Riley Marketing against Meta-only shops.

Garden design at £30,000 and up: Landscape Marketers. Nobody else on this list claims the niche.

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