Who is We Build Trades? The all-in-one platform for multi-van firms
We Build Trades sells a connected system: website, paid ads on four platforms, AI-driven follow-up and a CRM, pitched at home service businesses with growth ambitions. It claims more than 300 trade clients and a system refined since 2017. It publishes no case studies, which shapes how a buyer should approach it.
Scale claimed versus scale shown
The headline claims are that the system has been refined since 2017 and that over 300 trade companies have used it. Those are the two numbers a prospective client will hear first.
Set against them is the absence of any published case study. No named client, no before-and-after figures, no cost per booked job. For an agency claiming 300 clients, that is a conspicuous gap, and it is the single most important point to raise on a discovery call.
Where it is based
The website does not give an address. An InstallerSHOW exhibitor listing places the business in Halesowen in the West Midlands, so that is the best available indication. The lack of a stated location on the agency's own site is a minor point on its own, but it adds to the pattern of low disclosure.
What the platform includes
Four ad platforms is a broader paid media menu than most trades agencies offer. TikTok and Bing in particular are rarely listed by firms in this sector. Whether they are actively used for trade clients, or simply available, is worth asking.
Area exclusivity is part of the package. We are sceptical of exclusivity as a commercial feature for reasons set out in why area exclusivity is mostly a pricing trick, but for a firm paying for a connected platform it at least removes the fear of funding a competitor's pipeline.
| Component | What is described |
|---|---|
| Websites | Built as part of the system rather than sold separately |
| Paid media | Google, Meta, TikTok and Bing |
| Follow-up | AI-powered lead follow-up |
| CRM | Pipeline and reporting |
| Exclusivity | Area exclusivity offered |
| Trades named | Heating, boilers and heat pumps; electrical; roofing; solar and EV charging; home services generally |
Who it is designed for
The language is aimed at ambitious multi-van home service firms. Heating, heat pumps, solar and EV charging are all trades with installation values in the thousands and a steady flow of enquiries that need chasing. A CRM and automated follow-up earn their fee in that setting.
A sole trader with a van and a phone does not need a four-platform paid media stack, and the fixed overhead of a full system would be hard to justify. Our comparison of agencies for solar panel installers puts We Build Trades alongside narrower specialists for that trade.
Pricing
Nothing is published. There is no indication of whether the fee is flat, tiered or linked to ad spend, nor how the website and CRM are charged. A platform pitch usually means a monthly subscription with onboarding, but that is an inference, not a fact from the site.
Because the website, ads, follow-up and CRM are bundled, the exit question is sharper than usual. If you leave, what do you keep? Our guide to Facebook ad agency contract terms lists the clauses that decide that.
How to assess them
- Ask for three current clients in your trade and a conversation with at least one
- Ask for cost per booked job figures for a heating or solar client, even anonymised
- Ask which of the four ad platforms carry most of a typical client's spend
- Ask whether the website and CRM data export cleanly if you cancel
- Ask what 'area exclusivity' means in postcode terms and whether it is in writing
Frequently asked questions
Does We Build Trades publish case studies?
No. The site claims over 300 trade clients and a system refined since 2017 but publishes no named results.
Which ad platforms does it run?
Google, Meta, TikTok and Bing are all listed under paid media.
Where is We Build Trades based?
The site does not say. An InstallerSHOW exhibitor listing gives Halesowen, West Midlands.