Who is Home Improvements Digital Marketing? A builder-focused system agency
Home Improvements Digital Marketing is a niche agency run by Ben Laing that works with established renovation and extension builders. It sells a multi-channel system rather than a single ad product, and it says so plainly. Here is what the published material supports and what a builder should ask before signing.
Who runs it and where the clients are
The agency is fronted by Ben Laing. The website does not state a head office location, but the case studies it publishes are for clients in Glasgow, Edinburgh and Fife, so the practical footprint is Scotland.
That matters for a trade reader because the agency's understanding of local competition, pricing norms and the kinds of homeowners who commission extensions will have been shaped by central Scotland. A Surrey or Cheshire builder is not excluded, but should ask for evidence of work outside that belt.
The service stack
Rather than a single channel, the offer is a bundle. Published services are SEO, Google Ads, authority video content, multiple conversion-focused websites, social media marketing, online reputation management, lead filtering and qualification, and monthly strategy and reporting.
Two items on that list set it apart from most of the firms we cover. The first is 'authority video content', which suggests the agency expects the builder to appear on camera and build trust before a quote. The second is 'lead filtering and qualification', which treats weeding out low-value enquiries as part of the job rather than leaving it to the client's office.
| Element | What is published |
|---|---|
| Founder | Ben Laing |
| Location | Not stated; case study clients in Glasgow, Edinburgh and Fife |
| Channels | SEO, Google Ads, social media, video |
| Support services | Multiple websites, reputation management, lead filtering, monthly strategy and reporting |
| Pricing | Tiered done-for-you packages; names shown, prices not |
| Proof | Revenue-growth style results for renovation, extension, asbestos and loft/garage conversion firms |
Who the agency says it is for
The positioning is explicit: a reliable digital marketing system for established builders. The site rejects the idea of delivering high volumes of random leads and talks instead about quality enquiries, transparency and scalable systems.
The trades listed are extensions and renovation builders, kitchen fitters, bathroom fitters, multi-trade companies, loft and garage conversion firms, and asbestos removal. Every one of those is a considered-purchase trade where a homeowner spends weeks comparing quotes, which is where the video and qualification pieces earn their keep.
A sole trader doing small repair work is not the target client. Nor is a firm that wants Facebook leads next week and nothing else. Our comparison of agencies for extension builders sets this agency against firms that do sell that quicker product.
What we can say about pricing
Packages are tiered and done-for-you. Package names are visible on the site but prices are not, so the agency is in the 'ask for a quote' group alongside most of the sector.
For a builder, the question to put to them is which tier includes video and lead qualification, and whether Google Ads spend sits inside or outside the fee. Our pricing comparison across trades agencies explains why the ad spend question changes the real cost more than the headline fee does.
Evidence on the site
Case studies are published and are framed in revenue growth terms for renovation and extension builders, an asbestos firm and a loft and garage conversion company. That is a stronger form of proof than ranking screenshots, because it speaks to the outcome a builder cares about.
The limitation is that revenue growth figures published by an agency are the agency's framing of a client's numbers. Ask whether the figures were supplied by the client, over what period, and whether the client can be contacted.
How to assess them against a Meta-first agency
This site exists to compare Facebook ad agencies, and it is fair to say Home Improvements Digital Marketing is not a Meta specialist. Social media marketing is one line among eight, and the heavier weight sits on SEO, Google Ads and video.
That makes the agency a different kind of purchase. A pure Meta shop sells a lead pipe. This agency sells a brand and enquiry system around the builder. Which is right depends on your average job value and how long your sales cycle runs, a trade-off we work through in Meta ads versus Google Ads agencies for trades.
- Ask for a client reference outside Scotland if you are based elsewhere
- Ask which package tier carries video production and who films it
- Ask whether lead qualification is a person, a form, or software
- Ask how Google Ads spend is billed and reported
- Ask for the monthly report template before you sign
Frequently asked questions
Does Home Improvements Digital Marketing run Facebook ads?
Social media marketing is listed among its services, but the agency's weight sits on SEO, Google Ads and video content rather than paid social alone.
Where is the agency based?
The site does not state a location. Its published case studies are for clients in Glasgow, Edinburgh and Fife.
Does it publish prices?
No. Tiered done-for-you package names are shown but the prices are not, so you will need to request a quote.