Who is Rated Media? The Premilead paid-social appointments agency

The two names

The website sits at ratedmedia.co.uk, but reviews for the business appear on Trustpilot under the name Premilead. The relationship between the two names is not explained on the site. It is not unusual for a small agency to trade under one name and hold reviews under another, but you should ask which is the legal entity on your contract.

No founder is named and no location is given beyond the UK. Combined with the absence of published case studies, that puts Rated Media at the low-disclosure end of the agencies we track.

What it sells

The core product is paid social lead generation, which in practice means Facebook and Instagram campaigns for high-ticket home improvement firms. Around that sit lead qualification through smart forms, landing pages and AI voice agents, automated booking, AI follow-up and no-show prevention, post-estimate follow-up and ongoing campaign management.

The thread running through the list is that the agency wants to be judged on booked appointments and jobs, not on the number of names it drops into a spreadsheet. That is a sensible stance for high-ticket work and matches the argument we make in lead quality versus lead volume on Meta.

Who it suits

The trades named are roofing, HVAC, solar, remodelling and other high-ticket home improvement. The common factor is a job value high enough that paying for an appointment-setting layer on top of the ads makes arithmetic sense.

A roofer selling £8,000 re-roofs can carry a sophisticated funnel. A handyman cannot. If your typical job is under a thousand pounds, the model here is unlikely to pay back, and our round-up of agencies for high-ticket home improvement explains why that threshold exists.

Pricing and ad spend

No fee is published. The site does say clients typically spend between £1,000 and £3,000 or more a month on ads, paid directly to the platforms. That is the budget floor you should plan for before the management fee is added.

The direct-to-platform arrangement is a positive. It means the ad account and its spend are visible to you, which connects to the question of who owns the ad account when the engagement ends.

Where the proof is weak

There are no case studies on the site, and the testimonials that do appear are generic in tone. Trustpilot reviews exist under the Premilead name, which is the strongest third-party signal available, but you should read them for specifics rather than star counts.

The 'growth partners, not a typical agency' framing and the promise that leads are exclusive and never resold are both common in this sector. Neither is verifiable from the outside.

Questions to ask before a call

• Which company name appears on the contract and invoices, Rated Media or Premilead?
• How many appointments per month have comparable roofing or solar clients received, and can one be contacted?
• Does the AI voice agent call homeowners in the agency's name or yours?
• What is the management fee, and is it fixed or tied to ad spend?
• What happens to the landing pages and forms if you leave?

Frequently asked questions